Direct Primary Care Branding and Marketing

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Which Domain Name is Best for My Direct Primary Care Practice?

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Which Domain name is Best for my Direct Primary Care Practice?

I just presented at the DPC Summit and I got a great question!

My name is ______, and I just graduated from my residency program in [the wester United States]. I attended the DPC Summit this weekend to gather information in prep to open my own clinic (from scratch) end of this year.

Thank you so much for your great tips and general advice on marketing/branding. I am in the process of finalizing my clinic name and was planning on using Direct Primary Care with a shortened URL using DPC (vs Family Med or Family Practice).

However, several attendees advised (in the comments section) being careful about using DPC in the URL, something about having to say "delta papa charlie" when they spell out the name?

I see that you use DPC in your URL and social media handles, so could you provide any quick advice about this?

Thank you for sharing your knowledge!

Here’s my response:

_____, Great question! I would prefer to NOT have “DPC” in my domain name as it can be difficult to say over the phone and confusing for prospective patients. Ultimately, people want a great doctor and an understandable service, and the “DPC” part can be confusing initially.

If you can pick a name and get a domain without the “DPC”, that would be ideal. BUT sometimes all the good domains are taken, as in our case.

Plum Health dot com was taken, but Plum Health DPC dot com was available, so I bought that domain.

One day I'll work up the chutzpah to buy the domain "PlumHealth.com" as that would be the ideal domain name for our business - it is simple and easy to relate over the phone to a prospective patient. It’s also easier to type as fewer characters lead to fewer mistakes.

If you can buy the domain name related to the name you want, WITHOUT the DPC, that's the best case scenario. Sometimes, people buy domains and just sit on them, waiting to make a buck, and that’s frustrating.

You can peruse what’s available by searching on SquareSpace.com or Wix.com or by searching Go Daddy dot com. Here’s the search result for Plum Health on Go Daddy currently.

I hope this helps!

- Paul

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15 Great Ways to Grow Your Direct Primary Care Practice

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Here are 15 amazing ways to market your practice!

- join a small biz association in your community and make genuine connections

- dine at a restaurant and ask to meet the owner/manager (leave a nice review, too)

- ask your current patients "who do you know that could benefit from our services?"

- ask your current patients for reviews on Google and Yelp

- get great headshots of yourself at your office and in your community

- write an opinion piece for your local newspaper

- send out a press release to your local journalists

- bring cookies to your local specialist's office

- send out mass emails via MailChimp or Emma or a similar email marketing platform

- create fun and engaging content on your social media accounts and ask your current patients to share that content

- host a meet-and-greet at your office and supply bagels and coffee or wine and cheese, depending on your community

- host a meet-and-greet at a nearby bar, restaurant, or park and give everyone $5 or $10 off of their order (this is a great way to have a memorable event and a great way to invite new people into your practice)

- host a ribbon cutting at your office

- have a community walk with the doc

- sponsor your local 5K

..and on and on and on - you can do this! think creatively :)

if you need more ideas, you can find them here on my sales funnel course: https://startup-dpc.teachable.com/p/building-a-sales-funnel-for-your-direct-primary-care-practice/

Best of luck!

- Paul Thomas MD with Startup DPC

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Startup DPC Mailbag: Who Can I Get to Design My Logo For My Direct Primary Care Practice?

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Today I received a great question on Logo Design for a Direct Primary Care practice. Here’s the question: “Anyone know someone who can do a quick logo? I have the image (drawing).”

Here’s what I said: “Ask the people on your personal Facebook page this question!!! This will accomplish several things - first, it'll build buzz for your practice! Second, it will help you build fans. Years from now, one of your patients will say "Hey doc, remember when you first started and were asking around for a logo design? look at you now!" Third, you may find someone in your community who will do it for you and later become a patient. Start building your brand now by letting your community help shape that brand! Best of luck #StartupDPC”

When you’re starting and growing your direct primary care practice, every step that you take towards creating your practice is an opportunity to build your practice with your community. When you share that you’re starting a DPC practice and looking for a logo designer, this will build buzz and excitement in your community. Your fans - those who follow your progress closely - will rally around your brand or your banner and they’ll want to see you succeed. Let them follow you on this crazy journey as you pursue your passions and build your dream practice.

As you build your practice work collaboratively with your community - perhaps you’ll find the perfect web designer is a few blocks away, or your logo designer is nearby, or your lawyer, or your accountant. Cultivate these relationships by creating win-win scenarios.

For us, we worked with a local person who designed our logo, who later became our patient. It’s a great way to build a brand that is created by your local community and supported by your local community.

HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?

If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Startup DPC - Direct Primary Care Master Class

Because there are no in-person conferences this year, we decided to host an intimate gathering of Direct Primary Care doctors who are looking to start and grow their DPC practices. We did this last year, and it was a rousing success! Join our Direct Primary Care Master Class on May 14th through May 15th, 2021 at our Plum Health DPC office in Detroit, Michigan and kickstart your DPC journey!

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Dr. Paul Thomas with Startup DPC

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How do you grow your Direct Primary Care Practice in the First Year?

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How do you Grow your Direct Primary Care Practice in the First Year?

This week I got a nice email from someone who purchased our Startup DPC book. Here’s what they had to say:

When you first started out, aside from social media, what do you think is the best way to market to people to gain patients? Which population of patients were you most successful with?

There are so many things that you can do to grow your direct primary care practice in the first year. When it comes to marketing, it’s all about delivering a consistent message through the most powerful channels at your disposal.

For me, I started by leveraging my social media channels, engaging in activities that strengthened my personal and business brand, and leveraged that success and momentum to reach out to journalists and media outlets in my community.

Once the word got out about our affordable and accessible healthcare service in Detroit, the patients followed. Social media channels typically reach a smaller audience, but they can reach a larger audience with a viral post or a post that gets shared several times in the community.

Traditional media outlets can amplify your voice and allow you to reach more people in your community. My strategy is to leverage the small wins, which can build toward bigger wins and bigger media coverage opportunities.

Steps We Took to Grow Our Direct Primary Care Practice in the First Year

Here’s what we did when we first started out to grow our direct primary care practice:

Frankly, you need to hustle. One of the things I write in my book is “If you’re bored, you’re doing it wrong.”

You need to take advantage of the time that you have to get the word out about your practice. You need to fill your calendar with meetings - meet with business owners, political leaders, teachers, librarians, human resource directors, and others - to teach people about your new and different business.

I teach people how to do this in my book and in my courses, so if you want to take a deeper dive and start using these powerful tools, I show you exactly how to do it in my courses.

Thanks for reading and have a wonderful day,

-Dr. Paul Thomas with Startup DPC and Plum Health DPC

HOW CAN I LEARN MORE ABOUT STARTING AN DIRECT PRIMARY CARE PRACTICE?

If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Dr. Paul Thomas with Startup DPC

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How this Family Physician Started a Direct Primary Care Practice Straight Out of Residency

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How to Start a Direct Primary Care Practice Straight Out of Residency

Many doctors want to start a direct primary care practice straight out of residency. This is a difficult task, so many doctors become intimidated by the amount of work involved and subsequently settle for a job as an employed physician with a large hospital system.

But, it doesn’t have to be this way. There is a step-by-step approach available to doctors who want to start their own direct primary care practices. First, you need to write a business plan for your direct primary care practice. This is crucial so that you understand the numbers involved, like how much it’ll cost to get set up, how much it will cost each month to run your business, how many patients you’ll need, and the average amount of money each patient needs to spend for your business to be sustainable.

Once you have your business plan in hand, you can create a timeline for that business. You will start by laying out a 12-month or 9-month or 6-month road map where you execute all of the tasks that you’ll need to complete to have a successful and thriving direct primary care practice. The great news is that you can complete many of these steps while in residency.

As a resident you can:

  • write a business plan

  • start building relationships with specialists

  • learn as many new skills as you can that will help you deliver excellent medical care for your future patients

  • design a website or work with a web designer

  • design a logo or work with a logo designer

  • come up with your mission, vision, and values for your new clinic

  • start developing relationships with vendors like lab vendors, whole-sale medication vendors, and imaging services vendors

  • start looking for locations for your new clinic

Simply put, residency is a great time to plan and dream big for your future direct primary care practice because you can start working on it now. I write about this process extensively in my book, Startup DPC: How to Start and Grow Your Direct Primary Care Practice. In the book, I dedicate an entire chapter to what to do in Residency and how to do it, so you’re primed for success in the direct primary care model after graduation.

One of the biggest things you can do during residency is to set up your own elective rotation in direct primary care. I created a Direct Primary Care Elective Rotation Curriculum and I am happy to share it with you here - just drop me an email and I will send you my direct primary care elective rotation curriculum. Please include “Send me the Direct Primary Care Curriculum” in the message for the fastest response possible.

I also dedicate an entire chapter of the book to a detailed timeline of what to do over a 6 month to 12 month period, and how to leverage that time to build up to a successful and thriving direct primary care practice.

I’m writing about this today because I was recently featured on the Health Solutions podcast with Shawn Needham. It was a great conversation and we touch on these subjects in the interview!

HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?

If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Dr. Paul Thomas with Startup DPC

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Leveraging Your Personal Brand to Grow Your Direct Primary Care Practice

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This week was amazing in that I had a post go viral on LinkedIn. I’ve been posting weekly on my social media accounts for the last 3 to 4 years about my work with Direct Primary Care and our practice Plum Health DPC and this is the first time that I’ve had a post go viral.

Here’s the post in full from LinkedIn. If we’re not connected on LinkedIn, please feel free to reach out:

This focus on virality may seem like vanity, but it has important implications for our business at Plum Health and for the broader direct primary care movement. Here’s why going viral is important:

  • builds awareness for my personal and professional brands

  • gives me credibility as an authority on direct primary care, house calls, and health care in Detroit and beyond

  • increases traffic to our website, Plum Health DPC, as that link is at the bottom of the post

  • I can now use this post as a peg to engage with journalists, generating more news, more engagement, and getting more attention for my business

  • this post has increased new membership/sales for our direct primary care practice, Plum Health DPC

Our viral post about making house calls in Detroit has now reached 1.5 million people via LinkedIn

Our viral post about making house calls in Detroit has now reached 1.5 million people via LinkedIn

With that being said, I’m so excited to launch our newest course, Leveraging Your Personal Brand to Grow Your Direct Primary Care Practice. I want to teach you everything I know about starting and growing a Direct Primary Care practice, and one of the most important lessons that I can teach you is how to use your personal brand to grow your practice. You can take the course, here.

HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?

If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Dr. Paul Thomas with Startup DPC

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Direct Primary Care Elective Rotation Curriculum

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Many students and residents aspiring to become direct primary care doctors have reached out and asked for advice on how to write a direct primary care elective rotation curriculum. Writing your own elective rotation curriculum for a month with a direct primary care doctor can be transformational, and it’s a crucial step towards seeing what works in the direct primary care model. I highly encourage all students and residents to look into either writing their own direct primary care elective rotation curriculum or using a template to write their own curriculum.

When I was a third year resident, I wrote my own direct primary care elective rotation curriculum and it was quickly approved by my program director. I traveled out to Kansas and Colorado to shadow some influential direct primary care doctors and it was transformative for my journey to start and grow my own direct primary care practice. I detail that journey in my book, Startup DPC How to Start and Grow Your Direct Primary Care Practice.

Writing a Direct Primary Care Elective Rotation Curriculum: What to Include

When you write a direct primary care elective rotation curriculum, you should include required responsibilities for the elective rotation, like the amount of time you’ll spend shadowing, working with, or learning from a direct primary care doctor.

You should also include goals of the rotation, like being able to differentiate between various payment models for family medicine and to gain experiential knowledge from other practicing physicians in varying payment models.

Further you should include learning objectives, like understanding the concepts of how to write a business plan and learning how to interact with the community as a business owner. There are so many tangible skills to learn, and this is a good place to include those objectives.

Download our Direct Primary Care Elective Rotation Curriculum

If you’d like to download our direct primary care elective rotation curriculum, it can be found as a part of our Startup DPC course on writing a business plan. In my opinion, these two documents go hand in hand.

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"Great Sales Funnel Course!" and HIPAA Protected Communications

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Direct Primary Care Sales Funnel Course Receives Praise

One of Startup DPC docs recently completed the Sales Funnel Course and had this to say about the experience:

Hi Paul, great sales funnel course! I will start implementing what I learned immediately.  When you set up MailChimp for newsletters, how do you share your subscriber’s data and be HIPAA compliant with your patients? MailChimp doesn’t have a BAA for PHI. Any other recommendations?

Thanks for your insight.

First of all, I’m glad people are enjoying and getting a ton of value out of the Sales Funnel Course. I’ve had several docs talk about how helpful it has been in helping them attract new patients for their direct primary care practices.

Using Email Marketing Platforms to Grow Your Direct Primary Care Practice

Second, I don't put my patients info into MailChimp unless they enroll themselves. If someone goes to my site, they can sign up for my email blasts by putting in their email address online, via a form submission on our website. I’ve synced my MailChimp account with my Plum Health SquareSpace account. Therefore, if anyone submits their email address on my website, they automatically are asked if they’d like to join the email list. If they agree to MailChimp’s terms and conditions, they are then made a part of my email list.

If set up correctly, this is more or less an automated process. I then send out monthly email blasts to those folks. Here’s the form as it appears on our Plum Health DPC website.

This is the site on my Plum Health DPC website where folks can submit their contact information. If they complete this form and agree to MailChimp’s terms of service, we can send them emails whenever we like. We usually send monthly updates.

This is the site on my Plum Health DPC website where folks can submit their contact information. If they complete this form and agree to MailChimp’s terms of service, we can send them emails whenever we like. We usually send monthly updates.

For my patients, I send them notes via my EMR. There's a function in ATLAS that allows me to send a group email to all of my patients. 

As a side note, I have all of my patients waive my obligation to their HIPAA rights in the contract, which is roughly 7 pages long. That way, I have some protection for any emails, phone calls, or text messages. 

- Dr. Paul Thomas with Startup DPC

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Low Cost Tools to Create Excellent Video Content for Your Direct Primary Care Practice

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How to Create Excellent Video Content for Your Direct Primary Care Practice

This week, I got a really nice note from a direct primary care colleague. He wanted to know about the tools that I use to create engaging video content for my direct primary care practice. Here’s the ask:

Hey Paul, I hope all is well and that you’re staying safe during this time. You posted your equipment on how you make videos - the computer program, the lighting, the microphone, and the camera that you use to make your videos for Startup DPC and for your practice Plum Health DPC. Can you share that information with me again? I can’t seem to find the post. I want to start making videos and I think these tools and resources will help me to create better videos.

Thank you

There are a ton of great people in the direct primary care movement and I love seeing them succeed in their direct primary care practices. So here it is, the tools that I use to make great video content!

Tools of the Trade

The editing software that I use during my lectures is called Camtasia and it costs $250 - https://www.techsmith.com/store/camtasia. I don't make any money from recommending this product and I recommend it because it's easy to use and low cost. Also, they're based in Lansing Michigan, so a part of my State's economy.

The camera that I use is found on Amazon and it's a Logitech C920S - it costs about $225 and it's worth every penny because the video quality is just so damn good. Here's a video with the basic MacBook Air webcam (super grainy, almost distractingly so). Here's a video with the Logitech C920S HD Webcam that shoots in 1080p: perfectly focused and crystal clear.

The microphone that I use can be found on Amazon, and it's called a Blue Yeti. It costs about $129 if you click over to the basic (silver) color package. The blue version of the Blue Yeti is $146. I don't know why I can't link directly to this lower cost microphone, but it's there for less expensive if you click over to the silver one.

So for right around $600, you can have everything that you need to create excellent content.

Lighting Your Video Perfectly

Now, if you want to kick it up a notch, you can use a simple ring light to give you the perfect lighting in any environment. It's about $60 or $65 on Amazon.

A ring light is great for shooting in situations where lighting is less than ideal. I shoot most of my videos in my office because I get great lighting - there's a large window that faces our front desk, so I just sit at the front desk or stand behind my front desk and enjoy perfect lighting.

A few things to note about this video - the sound quality isn't as good because the camera/microphone combo that is my iPhone is being held 8 feet away from my mouth, so it sounds echo-y. Also, the video quality isn't nearly as good as my other videos shot in 1080p using my Logitech C920S.

So in daytime situations at my office, my lighting is perfect. But, if I'm in another room in my office, or filming at home in my home office, my lighting isn't very good as is. Therefore, I bought a ring light to give me excellent lighting wherever I may be. Here's what that ring light looks like in my dining room and here’s what the ring light looks like in my home office.

Here's an example of mediocre lighting, I was at Ford Field where the Detroit Lions play for a Men’s Health event. You see how the light source (big windows) are on the right side of the screen? And do you see how that illuminates the left side of my face, but leaves the right side of my face in shadow? This is an example of less-than-ideal lighting.

Here's another video with crappy lighting - the overhead fluorescent lights illuminate my forehead and leave my chin dark. Also, no microphone so bad sound quality, and no HD camera, so kind of a grainy video.

However, if that same office with the same camera location is shot during the day, you can see how much better the lighting can be.

With a ring light, you can have perfect lighting any time, any where. So it's a reasonable investment if you're filming in a location where you know the lighting isn't great - for example if you're shooting in a low-light environment or in a room lit by overhead fluorescent lights.

HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?

If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Thanks for reading and watching, and best of luck in your direct primary care journey!

- Dr. Paul Thomas with Startup DPC

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Startup DPC Show Episode 7: Conversation with a Doctor with 12,100 Instagram Followers

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The Startup DPC Show aims to educate doctors who are starting and growing their direct primary care practices. If you want to take a deeper dive into starting and growing your direct primary care practice, check out our courses where we walk you through different skills that you need to be successful in your DPC practice.

Our guest today is a second year family medicine resident physician at UMass in Boston, Dr. Rami Wehbi. Dr. Rami is smart and savvy when it comes to many things, and it's remarkable that he has 12,100 followers on his Instagram channel, @DrRami.DO.

Direct primary care is different from fee-for-service medicine in several ways, and one of the big ways is that doctors have to reach out to their patients directly to get them to sign up for their services.

Family Medicine Resident disheartened by the current state of primary care

Dr. Rami has always been motivated to have a private primary care practice. He wants to take care of his patients on his own terms. He then searched for private practices that were successful. He first found concierge medicine, and then he found direct primary care. He reached out to me a few years ago and we hit it off. Together, we recorded an awesome episode for his Beyond Medicine Podcast, which can be found here. Dr. Wehbi is smart and kind, and he knows how to build a great following, either via podcasting or through his social media channels.

Paul Thomas MD of Plum Health DPC and Rami Wehbi DO a second year resident at UMass Family Medicine Residency Program, talk about challenges and opportunities in the Direct Primary Care space.

Paul Thomas MD of Plum Health DPC and Rami Wehbi DO a second year resident at UMass Family Medicine Residency Program, talk about challenges and opportunities in the Direct Primary Care space.

Educating Doctors about the Direct Primary Care model and movement

A big part about what drives me as a person is my mission to educate other doctors about the direct primary care model and movement. Further, I want to help doctors create the best direct primary care practices that they can, and that’s a big reason for this Startup DPC website, courses, and content.

Family Medicine Resident inspired by the potential of the direct primary care model

For Dr. Wehbi, it’s inspiring for him to see our successful direct primary care practice and other successful DPC practices across the country. Dr. Wehbi wants to be able to deliver a higher quality of primary care services. The average primary care doctor has 2,400 patients in their panel and they often see 25, 30, or even 35 patients each day. That means that these fee-for-service or insurance-based doctors have to see 3 or 4 patients each hour. These quotas are often written into the doctor’s contract.

For Dr. Wehbi, it’s mind-boggling that doctors would be expected to see 35 patients each day.

For me, it’s mind-boggling that you’d be expected to see 35 patients in a day and expect people to get quality care. It just doesn’t make any sense.

In our direct primary care practice practice, we have 640 patients total as of this blog post and my panel has 460 patients. I usually see 1% to 2% of my panel each day, so around 4 to 10 patients each day. This allows me to have 30 minutes to 1 hour with each patient and to really develop those strong, trusting relationships that can lead to better health.

What happens when patients need to see a specialist in the Direct Primary Care model?

Because we have fewer patients, we have more time to dedicate to our patients. We have more time to think and care and demonstrate compassion. We also have more time to look things up and to read up on a new diagnosis or the updated management of an old diagnosis. Further, we can work with our local specialist colleagues and develop cash-pricing for their specialty services. Finally, we leverage an e-consult platform called Rubicon MD to get specialty consults done in a matter of 4 to 12 hours.

Why would i pay for a membership-based service when I already have Insurance?

Well, you can restructure your insurance coverage to make it a more of a catastrophic coverage plan, meaning that you pay a lower premium and carry a higher deductible. Then, you can pair that low-premium, high-deductible health insurance plan with a direct primary care plan. This could end up saving you money as those insurance premiums can be quite expensive, and you can get better health care services as you have a trusted doctor at your fingertips.

Direct primary care for employer groups

For employer groups who buy insurance through the current fee-for-service insurance-based system, there is a ton of money lost on the middle men, plan benefit designers, and insurance brokers. Direct primary care clinics offer a way to lower the cost of health care for employees and employers by removing these middle men and offering excellent care and service to employees. And, having best-in-class service for employees will be another benefit for large employers looking to attract and retain top talent.

DOES DIRECT PRIMARY CARE MAKE SENSE FOR A PATIENT WITH MULTIPLE CHRONIC MEDICAL CONDITIONS?

Yes, direct primary care is a great system for patients with multiple chronic medical problems. The idea here is that the direct primary care doctor will have more time to fully address all of these multiple medical problems and how they interact with each other. By spending more time with our patients, we definitely prevent several costly and stressful visits to the emergency department or urgent care center each year.

“The urgent care system is a symptom of a failed primary care system. If your doctor had enough time to see you when you cut your finger or had bronchitis, you wouldn’t even have to go to an urgent care.” - Dr. Paul Thomas

For example, we recently had a patient who cut their finger at 5:30 pm on a Monday evening. They called me and I came in to sew up the laceration right away.

This model of care allows you to take full ownership of your patients - you can take radical responsibility for your patients.

Where to Find an Excellent Direct Primary Care Doctor?

If you’re looking to find an excellent direct primary care doctor in your neighborhood, check out the Direct Primary Care Mapper, here. If you’re in Detroit or Southeast Michigan, don’t hesitate to reach out to our Plum Health DPC clinic here in Corktown.

How can you start your own direct primary care practice?

Many medical students, medical residents, and doctors are looking for the best way to start and grow their direct primary care practices. Fortunately, Startup DPC has begun compiling some of the best content available on this blog and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Paul Thomas, MD