Today I received a great question on Logo Design for a Direct Primary Care practice. Here’s the question: “Anyone know someone who can do a quick logo? I have the image (drawing).”
Here’s what I said: “Ask the people on your personal Facebook page this question!!! This will accomplish several things - first, it'll build buzz for your practice! Second, it will help you build fans. Years from now, one of your patients will say "Hey doc, remember when you first started and were asking around for a logo design? look at you now!" Third, you may find someone in your community who will do it for you and later become a patient. Start building your brand now by letting your community help shape that brand! Best of luck #StartupDPC”
When you’re starting and growing your direct primary care practice, every step that you take towards creating your practice is an opportunity to build your practice with your community. When you share that you’re starting a DPC practice and looking for a logo designer, this will build buzz and excitement in your community. Your fans - those who follow your progress closely - will rally around your brand or your banner and they’ll want to see you succeed. Let them follow you on this crazy journey as you pursue your passions and build your dream practice.
As you build your practice work collaboratively with your community - perhaps you’ll find the perfect web designer is a few blocks away, or your logo designer is nearby, or your lawyer, or your accountant. Cultivate these relationships by creating win-win scenarios.
For us, we worked with a local person who designed our logo, who later became our patient. It’s a great way to build a brand that is created by your local community and supported by your local community.
HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?
If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.
The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.
Startup DPC - Direct Primary Care Master Class
Because there are no in-person conferences this year, we decided to host an intimate gathering of Direct Primary Care doctors who are looking to start and grow their DPC practices. We did this last year, and it was a rousing success! Join our Direct Primary Care Master Class on May 14th through May 15th, 2021 at our Plum Health DPC office in Detroit, Michigan and kickstart your DPC journey!
Thanks for reading and watching, and best of luck in your direct primary care journey!
-Dr. Paul Thomas with Startup DPC