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"Great Sales Funnel Course!" and HIPAA Protected Communications

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Direct Primary Care Sales Funnel Course Receives Praise

One of Startup DPC docs recently completed the Sales Funnel Course and had this to say about the experience:

Hi Paul, great sales funnel course! I will start implementing what I learned immediately.  When you set up MailChimp for newsletters, how do you share your subscriber’s data and be HIPAA compliant with your patients? MailChimp doesn’t have a BAA for PHI. Any other recommendations?

Thanks for your insight.

First of all, I’m glad people are enjoying and getting a ton of value out of the Sales Funnel Course. I’ve had several docs talk about how helpful it has been in helping them attract new patients for their direct primary care practices.

Using Email Marketing Platforms to Grow Your Direct Primary Care Practice

Second, I don't put my patients info into MailChimp unless they enroll themselves. If someone goes to my site, they can sign up for my email blasts by putting in their email address online, via a form submission on our website. I’ve synced my MailChimp account with my Plum Health SquareSpace account. Therefore, if anyone submits their email address on my website, they automatically are asked if they’d like to join the email list. If they agree to MailChimp’s terms and conditions, they are then made a part of my email list.

If set up correctly, this is more or less an automated process. I then send out monthly email blasts to those folks. Here’s the form as it appears on our Plum Health DPC website.

This is the site on my Plum Health DPC website where folks can submit their contact information. If they complete this form and agree to MailChimp’s terms of service, we can send them emails whenever we like. We usually send monthly updates.

This is the site on my Plum Health DPC website where folks can submit their contact information. If they complete this form and agree to MailChimp’s terms of service, we can send them emails whenever we like. We usually send monthly updates.

For my patients, I send them notes via my EMR. There's a function in ATLAS that allows me to send a group email to all of my patients. 

As a side note, I have all of my patients waive my obligation to their HIPAA rights in the contract, which is roughly 7 pages long. That way, I have some protection for any emails, phone calls, or text messages. 

- Dr. Paul Thomas with Startup DPC