Here are 15 amazing ways to market your practice!
- join a small biz association in your community and make genuine connections
- dine at a restaurant and ask to meet the owner/manager (leave a nice review, too)
- ask your current patients "who do you know that could benefit from our services?"
- ask your current patients for reviews on Google and Yelp
- get great headshots of yourself at your office and in your community
- write an opinion piece for your local newspaper
- send out a press release to your local journalists
- bring cookies to your local specialist's office
- send out mass emails via MailChimp or Emma or a similar email marketing platform
- create fun and engaging content on your social media accounts and ask your current patients to share that content
- host a meet-and-greet at your office and supply bagels and coffee or wine and cheese, depending on your community
- host a meet-and-greet at a nearby bar, restaurant, or park and give everyone $5 or $10 off of their order (this is a great way to have a memorable event and a great way to invite new people into your practice)
- host a ribbon cutting at your office
- have a community walk with the doc
- sponsor your local 5K
..and on and on and on - you can do this! think creatively :)
if you need more ideas, you can find them here on my sales funnel course: https://startup-dpc.teachable.com/p/building-a-sales-funnel-for-your-direct-primary-care-practice/
Best of luck!
- Paul Thomas MD with Startup DPC