Building a Personal Brand can help you build your Direct Primary Care practice. By having a trusted personal brand, more people will be willing to sign up with your Direct Primary Care service.
But, many of you reading this are unfamiliar with how to build a personal brand. So, I wanted to show an excellent example of how to get this done.
Dr. Kendrick Johnson is a Direct Primary Care doctor with Ark Family Health and he recently made an excellent post on LinkedIn, which helps build his personal brand. The post is titled “Why this Doctor Had to Escape the Healthcare System.” During the video, he tells a personal story, shows real emotion, and even vulnerability. He becomes a relatable person and builds trust with his audience.
So, the first part of building a strong personal brand is building brand recognition. Brand recognition is exactly what it sounds like: the ability of a consumer to recognize one brand over other brands. In other words, it's the ability of consumers to identify your product by its attributes and design elements.
But, in this case, it’s you and your face, your body, your beliefs, and the stories you tell. And no, you do not need to have a perfect face, body, belief system, or stories, but you do have to share these elements (aka your personality) with your audience.
So, in the example above, Dr. Kendrick Johnson is introducing himself to his audience by telling a story about himself. He even tells a very touching and relatable story about his father.
Importantly, he Dr. Johnson uses a medium that many people use - LInkedIn, a very popular social media platform. This sort of professional discussion about the role of a physician in society plays really well on this medium. In fact, LinkedIn is probably the perfect medium for this video.
And, because Dr. Johnson delivers a strong message with a great medium, he has great results, and this is based on the engagement that this post has received - over 100 reactions and several comments with thousands of post views.
The third part of this formula is consistency. If Dr. Johnson can create unique, engaging, thoughtful content that demonstrates his trustworthiness and compassion on a regular basis, he’ll build a strong personal brand. If this is a one-off thing, Dr. Johnson’s efforts here won’t be as impactful.
Consistency is key. Consistently generating high-quality content helps you win on social media platforms.
Thanks for reading and stay tuned for more content and more informational blog posts and courses.
-Dr. Paul Thomas