Direct Primary Care Marketing

How to Build Your Personal Brand for your Direct Primary Care Practice

Building a Personal Brand can help you build your Direct Primary Care practice. By having a trusted personal brand, more people will be willing to sign up with your Direct Primary Care service.

But, many of you reading this are unfamiliar with how to build a personal brand. So, I wanted to show an excellent example of how to get this done.

Dr. Kendrick Johnson is a Direct Primary Care doctor with Ark Family Health and he recently made an excellent post on LinkedIn, which helps build his personal brand. The post is titled “Why this Doctor Had to Escape the Healthcare System.” During the video, he tells a personal story, shows real emotion, and even vulnerability. He becomes a relatable person and builds trust with his audience.

Video of Dr. Kendrick Johnson posted on LinkedIn - this is a great example of how you can build a strong personal brand that will help you attract new patients to your practice.

Video of Dr. Kendrick Johnson posted on LinkedIn - this is a great example of how you can build a strong personal brand that will help you attract new patients to your practice.

So, the first part of building a strong personal brand is building brand recognition. Brand recognition is exactly what it sounds like: the ability of a consumer to recognize one brand over other brands. In other words, it's the ability of consumers to identify your product by its attributes and design elements.

But, in this case, it’s you and your face, your body, your beliefs, and the stories you tell. And no, you do not need to have a perfect face, body, belief system, or stories, but you do have to share these elements (aka your personality) with your audience.

So, in the example above, Dr. Kendrick Johnson is introducing himself to his audience by telling a story about himself. He even tells a very touching and relatable story about his father.

Importantly, he Dr. Johnson uses a medium that many people use - LInkedIn, a very popular social media platform. This sort of professional discussion about the role of a physician in society plays really well on this medium. In fact, LinkedIn is probably the perfect medium for this video.

And, because Dr. Johnson delivers a strong message with a great medium, he has great results, and this is based on the engagement that this post has received - over 100 reactions and several comments with thousands of post views.

The third part of this formula is consistency. If Dr. Johnson can create unique, engaging, thoughtful content that demonstrates his trustworthiness and compassion on a regular basis, he’ll build a strong personal brand. If this is a one-off thing, Dr. Johnson’s efforts here won’t be as impactful.

Consistency is key. Consistently generating high-quality content helps you win on social media platforms.

Thanks for reading and stay tuned for more content and more informational blog posts and courses.


-Dr. Paul Thomas

One Daily Habit to help you Market Your Direct Primary Care Practice

If you want to market your direct primary care practice, the best thing to do is to document what you do on a daily basis with pictures and short videos. This is a daily habit that can be very powerful for the growth of your personal brand and your business brand.

This is really important because you build a relationship with your audience, and they get to know and trust you. By seeing you consistently speaking about our sharing about your business or yourself, your audience will slowly get to know who you are. They will create a clear and consistent image of who you are as a person and as a doctor, and what your business offers.

Also, this is absolutely free! It only takes a few minutes of your time to get a photo or a video of you in your office doing what you do on a daily basis. Have your assistant or a physician colleague in your office help you with this. Have them hold your camera or iPhone or smartphone between you and the light source (window) in your office and share what’s going on that day.

You will get so many offers from people trying to help you to market your practice. If you have a smart phone and 30 minutes each day, you can absolutely do this on your own. The more you practice, the better your content will become. The point being, people who offer to shoot a glitzy video for you will charge you $2,000 - $3,000 for the video. AND the end result will not be as powerful as consistently telling your story on your own terms.

If you shoot a video with your smartphone, you can upload the video file directly from your phone to your YouTube Channel in a matter of minutes. You can then copy that YouTube video link and paste it into a blog post (just as I’ve done here) and this creates a loop. If customers find your YouTube Channel, they also find your Blog, and if they find your Blog, they also find your YouTube channel.

Keep it short and simple - address one topic at a time! Do not overwhelm your audience with too much information. If you remove a toenail, share about that one thing. If you lowered the cost of medications, share about that one thing. If you try to do too much in this format, it will be distracting or disorienting for your audience.

Remember, you have the attention of your audience for about 7 seconds or so.

If you want to learn more about this, take our Sales Funnel course where I show you more tips and tricks to grow your audience and get more patients to enroll in your practice.

Thanks for watching and have a great day,

-Dr. Paul Thomas