What Makes a Great Domain Name for a Direct Primary Care Practice?
When you start a business, you need to have a great brand name that’s easy to pronounce, easy to spell, easy to type, and easy to find online.
You don’t want to pick something so common that it will be confused for another brand. For example, don’t pick Apple Clinic or Apple Health - there’s a lot of “Apple”s out there - Apple computers, Apple records, Fuji Apples, Granny Smith Apples, etc…
You also don’t want to pick something that is so uncommon as to be confusing or so esoteric that only a few people will understand. For example, “Salus Health” might be cool if you’re a Latin Scholar, but for the average person, they may have a hard time pronouncing, remembering, or spelling this name.
I recently took a course on improving my presence online, and they had this great table for what makes a great domain name for your direct primary care practice.
Here’s a handy guide to helping you pick a great domain name for your direct primary care practice.
For us, I’ll break down the pros and cons of using “PlumHealthDPC.com” for our business.
Easy to type
Yes, PlumHealthDPC.com is relatively easy to type - there are about 13 letters
I would have preferred PlumHealth.com, but that domain was already taken
The idea here is to keep it simple, “DPC” is hard to communicate over the phone, so in general I would avoid including “DPC” in the name
Better domains for our practice would have been “PlumMedical.com” or “PlumClinic.com”
Includes Keywords
Our name includes “Health” so that’s a plus
We could have been “Detroit Primary Care Clinic” or “DetroitDirectCare.com” but these get a little too long, and I don’t want to be confined to Detroit only - I would like to expand at some point beyond Detroit, so I don’t want to use “Detroit” in our name
Available online and in real life
The great thing about Plum Health DPC is that it’s available as a business name and it’s available as a web domain at www.PlumHealthDPC.com
We registered our LLC as Plum Health DPC
There are no other companies nationwide called Plum Health
There is a local Plum Market, but at the time that we started, it had no locations in Detroit or Wayne County
Reflects your type of business
Yes, Plum Health DPC reflects our type of busines
BUT not everyone knows what DPC or Direct Primary Care is
People generally understand that we’re a health care company, clinic, or primary care office by our name
Protects your brand
In addition to PlumHealthDPC.com, we bought PlumHealthDetroit.com, which redirects to the former web address
So, if we’re on the phone with a prospective patient and they can’t understand “DPC”, we tell them to go to PlumHealthDetroit.com
I hope this helps as you brain storm your brand name and domain name!
-Dr. Paul Thomas with Plum Health DPC and Startup DPC