Tonight, I went live with the Direct Primary Care Alliance and talked about how personal branding can grow your Direct Primary Care practice. This is a huge topic, and I tried to tackle as much as possible in under an hour!
Currently, I’m working on my second course on this subject, Personal Branding for Direct Primary Care Doctors. If you haven’t seen our first course on Building a Sales Funnel, check it out here.
Why it’s important to Build a Personal Brand as a Direct Primary Care Physician.
Why is it important to build a personal brand as a Direct Primary Care Physician? Simply, building a personal brand is a great way to attract new patients to your practice. People/your potential customers spend a lot of time on Facebook. Instagram, and LinkedIn and these can be places where you can show your authentic self, where you can demonstrate your caring and compassion, where you can develop genuine relationships with people through social media.
Building a personal brand is all about communicating your character to your community or to your target audience. You can share about your successes and failures, your hopes and dreams, what you believe in, and why you decided to start a Direct Primary Care practice.
When you do these things, when you share about yourself in an honest and transparent way, your story and your character will start to resonate with people in your audience. They will identify with you and start to trust you for the person that you are, the caring, compassionate, and authentic physician in their community.
When you are a primary care doctor, you’re asking people to trust you with their most important resources: their health. By communicating your character, your ethos, and your values through these social media platforms, you can start to build that foundation of trust.