Once you create engaging content on your blog, you can share that engaging content on your social media channels. LinkedIn and Facebook are perfect for sharing links from your blog posts to your contacts on your social media channels. Why is this? Because Facebook and LinkedIn allow their users or your audience to click through these links to reach your content.
The whole point of having a Sales Funnel is to move people from where they hang out - Google, Facebook. LinkedIn, Instagram, YouTube, and Amazon - to your website. You see, your potential customers cannot purchase your service via Google, Facebook, LinkedIn, Instagram, YouTube, or Amazon. Your potential customers can only purchase a membership from you when they’re on your website.
This is the bottom line: you want to drive traffic from these big websites and social media platforms to your website. So, once you create an engaging piece of content on your blog with an eye-catching image, you can then share that piece of content to your social media channels.
Facebook will actually tell you when your post is outperforming your other posts. For example, you might see a notification from Facebook that says “This post is performing better than 85% of your content” or something like that. When this happens, this is a reasonable time to boost your post.
Additionally, Facebook will sometimes offer you $10 to boost a post. This recently happened, so I took advantage of the $10 deal. Here’s what that looked like:
Above is the view of my personal Facebook feed, tied to my business account with my Direct Primary Care Practice, Plum Health DPC. Once I log into my personal Facebook page, Facebook prompts me with a $10 Ad Credit to use towards my business account.
Once you finish boosting your post, you will see that your $10 Ad Credit has been claimed.
Once you log in to your Facebook for Business Account, you can see the results of the Ad and Ad Credit. It’s too soon to see any results for this one, but for past $25 investments, I’ve reached about 3,000 new people and had 137 and 381 people engage with my content. See below:
Thanks for reading this basic overview on how to boost a Facebook post for your Direct Primary Care practice. If you’d like to take a deeper dive and see more about this process, check out our course on building a Sales Funnel for your Direct Primary Care practice.
-Dr. Paul Thomas with StartUpDPC