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      <image:title>Startup DPC Blog - Startup DPC Testimonial - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.startupdpc.com/blog/2023/6/29/how-to-hire-a-doctor-for-your-direct-primary-care-practice</loc>
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    <lastmod>2023-03-19</lastmod>
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    <loc>https://www.startupdpc.com/blog/2023/2/1/can-a-direct-primary-care-practice-go-from-1000000-in-annual-revenue-to-10000000-in-annual-revenue</loc>
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    <lastmod>2023-01-19</lastmod>
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    <loc>https://www.startupdpc.com/blog/2023/1/18/dr-paul-thomas-on-the-soul-of-enterprise-podcast</loc>
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    <lastmod>2023-01-18</lastmod>
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    <lastmod>2023-01-15</lastmod>
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    <loc>https://www.startupdpc.com/blog/2023/1/13/making-donations-as-a-direct-primary-care-practice</loc>
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    <lastmod>2023-01-14</lastmod>
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      <image:title>Startup DPC Blog - Making Donations as a Direct Primary Care Practice - Make it stand out</image:title>
      <image:caption>A shout out from a company that we donated to this year.</image:caption>
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    <loc>https://www.startupdpc.com/blog/2023/1/12/our-most-popular-startup-dpc-courses</loc>
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    <lastmod>2023-01-12</lastmod>
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      <image:title>Startup DPC Blog - Our Most Popular Startup DPC Courses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.startupdpc.com/blog/2023/1/8/what-are-the-biggest-challenges-to-starting-a-direct-primary-care-practice</loc>
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    <lastmod>2023-01-08</lastmod>
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    <lastmod>2023-01-06</lastmod>
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    <lastmod>2023-01-06</lastmod>
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    <loc>https://www.startupdpc.com/blog/2022/11/19/you-have-a-business-when-you-have-your-first-customer</loc>
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    <lastmod>2022-11-19</lastmod>
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    <lastmod>2022-10-07</lastmod>
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    <loc>https://www.startupdpc.com/blog/2022/9/30/dr-paul-thomas-at-pearls-for-primary-care-conference</loc>
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    <lastmod>2022-09-30</lastmod>
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      <image:title>Startup DPC Blog - Dr. Paul Thomas at Pearls for Primary Care Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/707a1167-8c84-4d03-9bfb-7cd6021b43cc/2022.09.30+Paul+Thomas+MD+Plum+Health+Speaker.PNG</image:loc>
      <image:title>Startup DPC Blog - Dr. Paul Thomas at Pearls for Primary Care Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.startupdpc.com/blog/2022/8/16/what-makes-a-great-domain-name-for-a-direct-primary-care-practice</loc>
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    <lastmod>2022-08-16</lastmod>
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      <image:title>Startup DPC Blog - What Makes a Great Domain Name for a Direct Primary Care Practice? - Make it stand out</image:title>
      <image:caption>Here’s a handy guide to helping you pick a great domain name for your direct primary care practice.</image:caption>
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    <loc>https://www.startupdpc.com/blog/2022/8/6/how-long-do-patients-stay-at-your-direct-primary-care-practice</loc>
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    <lastmod>2022-08-06</lastmod>
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    <loc>https://www.startupdpc.com/blog/2022/8/4/tips-for-developing-an-amazing-website-for-your-direct-primary-care-practice</loc>
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    <lastmod>2022-08-04</lastmod>
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      <image:title>Startup DPC Blog - Tips for Developing an Amazing Website for your Direct Primary Care Practice - Make it stand out</image:title>
      <image:caption>When you are building your website, it’s important to identify the goal of your website. For my Plum Health DPC website, my goal is to get more people to enroll in our direct primary care service.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/bcc3bdcf-5c51-4a5f-a727-96a779f84ff1/2022.08.03+Digital+Marketing+Course+02.jpg</image:loc>
      <image:title>Startup DPC Blog - Tips for Developing an Amazing Website for your Direct Primary Care Practice - Make it stand out</image:title>
      <image:caption>Additionally, your website should be easy to navigate - as the old saying goes, keep it simple silly! If you have too much information, a cramped and crowded website, it may drive people away. Having enough white space allows your website to breathe and your potential customers to feel relaxed as they read through your information. You should have your logo on each page, as that can add more credibility and professionalism. You should choose fonts and colors that complement your brand and your logo. I like to include videos and multimedia - written content paired with images and videos can help communicate the information to different audiences who consume information in different ways.</image:caption>
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    <lastmod>2022-08-03</lastmod>
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      <image:title>Startup DPC Blog - Startup DPC Reviewed on GoodReads.com - Make it stand out</image:title>
      <image:caption>This is a screen shot from GoodReads.com, a site that has 15 reviews for Startup DPC, our book about how to start and grow a direct primary care practice. One contributor wrote an in-depth review of our Startup DPC book, and for that we are grateful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/5b2d2c55-5bed-4070-8307-f37023b1ee9f/Startup+DPC+reviewed+on+GoodReads.com.png</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Reviewed on GoodReads.com - Make it stand out</image:title>
      <image:caption>This is a screen shot from GoodReads.com, a site that has 15 reviews for Startup DPC, our book about how to start and grow a direct primary care practice.</image:caption>
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    <loc>https://www.startupdpc.com/blog/2022/7/26/how-to-get-media-coverage-for-your-direct-primary-care-practice</loc>
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    <lastmod>2022-07-27</lastmod>
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    <lastmod>2022-07-24</lastmod>
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      <image:title>Startup DPC Blog - Recent Review for Startup DPC Book - Make it stand out</image:title>
      <image:caption>Startup DPC reaches 103 five star reviews this week!</image:caption>
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    <loc>https://www.startupdpc.com/blog/2022/6/9/how-to-get-low-cost-labs-for-your-direct-primary-care-practice</loc>
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    <lastmod>2022-06-09</lastmod>
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    <loc>https://www.startupdpc.com/blog/2022/3/25/are-dachshunds-the-unofficial-mascot-of-the-direct-primary-care-movement</loc>
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    <lastmod>2022-03-25</lastmod>
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      <image:title>Startup DPC Blog - Are Dachshunds the Unofficial Mascot of the Direct Primary Care Movement? - Make it stand out</image:title>
      <image:caption>Our most recent review for the Startup DPC book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/bce5afc7-5c24-4daf-8687-8c5038bfa9ac/2022+Mr.+Fritz+reading+Startup+DPC.jpg</image:loc>
      <image:title>Startup DPC Blog - Are Dachshunds the Unofficial Mascot of the Direct Primary Care Movement? - Make it stand out</image:title>
      <image:caption>Here’s our guy, Mr. Fritz, reading his copy of Startup DPC. Fritz is courageous, loyal, and always does the right thing - great qualities for a DPC doctor as well!</image:caption>
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      <image:title>Startup DPC Blog - Are Dachshunds the Unofficial Mascot of the Direct Primary Care Movement? - Make it stand out</image:title>
      <image:caption>Here’s Bella reading Startup DPC - dachshunds are loyal, clever, and lively!</image:caption>
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  <url>
    <loc>https://www.startupdpc.com/blog/2022/2/10/which-electronic-medical-record-system-do-you-use-for-your-direct-primary-care-practice</loc>
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    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
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  <url>
    <loc>https://www.startupdpc.com/blog/2022/2/6/how-do-you-price-your-direct-primary-care-practice-to-earn-70-per-member-per-month</loc>
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    <priority>0.5</priority>
    <lastmod>2022-02-06</lastmod>
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  <url>
    <loc>https://www.startupdpc.com/blog/2022/1/28/how-to-raise-your-prices-as-a-direct-primary-care-practice</loc>
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    <priority>0.5</priority>
    <lastmod>2022-01-29</lastmod>
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    <loc>https://www.startupdpc.com/blog/2021/12/18/latest-review-for-startup-dpc-book</loc>
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    <priority>0.5</priority>
    <lastmod>2021-12-18</lastmod>
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      <image:title>Startup DPC Blog - Latest Review for Startup DPC Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.startupdpc.com/blog/2021/12/13/sample-voicemail-for-a-direct-primary-care-office</loc>
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    <lastmod>2021-12-13</lastmod>
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  <url>
    <loc>https://www.startupdpc.com/blog/2021/11/20/dr-paul-thomas-at-the-american-academy-of-family-physicians-students-and-residents-conference-2021</loc>
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    <lastmod>2021-11-20</lastmod>
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      <image:title>Startup DPC Blog - Dr. Paul Thomas at the American Academy of Family Physicians Students and Residents Conference 2021 - Make it stand out</image:title>
      <image:caption>The comments from students and residents blew me away!</image:caption>
    </image:image>
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      <image:title>Startup DPC Blog - Dr. Paul Thomas at the American Academy of Family Physicians Students and Residents Conference 2021 - Make it stand out</image:title>
      <image:caption>Overall, Dr. Paul Thomas got a 5 out of 5 for the Direct Primary Care presentation at the AAFP National Conference.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2021-11-11</lastmod>
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  <url>
    <loc>https://www.startupdpc.com/blog/2021/10/27/reviews-for-dr-paul-thomas-at-the-dpc-summit-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-27</lastmod>
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      <image:title>Startup DPC Blog - Reviews for Dr. Paul Thomas at the DPC Summit 2021 - Make it stand out</image:title>
      <image:caption>Dr. Paul Thomas’ session at the DPC Summit 2021 hosted by the American Academy of Family Physicians received high reviews for the effectiveness, clarity, organization, and subject knowledge of the presentation. Dr. Thomas’ presentation focused on Branding and Marketing for Direct Primary Care Doctors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1635348522859-882C52JMQ1LPJRKBEK6P/2021.10.27+Paul+Thomas+MD+at+DPC+Summit+2021.jpg</image:loc>
      <image:title>Startup DPC Blog - Reviews for Dr. Paul Thomas at the DPC Summit 2021 - Make it stand out</image:title>
      <image:caption>Paul Thomas, MD presenting at the DPC Summit 2021 hosted by the American Academy of Family Physicians.</image:caption>
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  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2021/10/23/paul-thomas-md-at-hint-summit-2021</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-23</lastmod>
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      <image:title>Startup DPC Blog - Paul Thomas MD at Hint Summit 2021 - Make it stand out</image:title>
      <image:caption>Dr. Paul Thomas will be speaking at the Hint Summit 2D’21</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2021/10/16/interview-for-the-do-magazine</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-16</lastmod>
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      <image:title>Startup DPC Blog - Interview for the DO Magazine - Make it stand out</image:title>
      <image:caption>You do not need an MBA to be a successful DPC doctor.</image:caption>
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  <url>
    <loc>https://www.startupdpc.com/blog/2021/10/15/startup-dpc-book-reaches-82-reviews</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-16</lastmod>
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      <image:title>Startup DPC Blog - Startup DPC Book Reaches 82  ⭐ ⭐ ⭐ ⭐ ⭐ Reviews - Make it stand out</image:title>
      <image:caption>The Startup DPC Book Reaches 82 ⭐ ⭐ ⭐ ⭐ ⭐ Reviews - thank you for helping us reach this milestone!</image:caption>
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  <url>
    <loc>https://www.startupdpc.com/blog/2021/8/30/how-to-find-a-media-release-form-for-your-direct-primary-care-practice</loc>
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    <priority>0.5</priority>
    <lastmod>2021-08-30</lastmod>
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      <image:title>Startup DPC Blog - How to Find a Media Release Form for your Direct Primary Care Practice - Make it stand out</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1600711150996-TD4U926W9TO6I5TWFQWC/Paul+Thomas+MD+of+Plum+Health+DPC+and+Startup+DPC+to+speak+at+the+Hint+Summit+2D+September+2020+Thomas_LI.jpg</image:loc>
      <image:title>Startup DPC Blog - Dr. Paul Thomas at Hint Summit 2D</image:title>
      <image:caption>Dr. Paul Thomas of Plum Health DPC and Startup DPC will be speaking at the Hint Summit 2D on September 25th at 4 pm Eastern Time - mark your calendars!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1600734699872-7F614QEKQJ2ZHMVUFESO/2020.09.25+Paul+Thomas+MD+Speaks+at+Hint+Health+Summit+2020.jpg</image:loc>
      <image:title>Startup DPC Blog - Dr. Paul Thomas at Hint Summit 2D</image:title>
      <image:caption>Speakers at Hint Summit 2D include Paul Thomas, MD; Delicia Haynes, MD; Rachel Knox, MD, MBA; Cristin Dickerson, MD; David Slepak; Fay Rotenberg; and Jay Parkinson, MD, MPH.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/9/19/leveraging-your-personal-brand-to-grow-your-direct-primary-care-practice</loc>
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    <lastmod>2020-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1600536223436-1T95JY06H51VI3X14BFI/Paul+Thomas+MD+is+a+Direct+Primary+Care+Doctor+in+Detroit+who+makes+house+calls.jpg</image:loc>
      <image:title>Startup DPC Blog - Leveraging Your Personal Brand to Grow Your Direct Primary Care Practice</image:title>
      <image:caption>Our viral post about making house calls in Detroit has now reached 1.5 million people via LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/9/1/paul-thomas-md-at-hint-summit-2020</loc>
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    <lastmod>2020-09-02</lastmod>
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  <url>
    <loc>https://www.startupdpc.com/blog/2020/8/31/startup-dpc-book-review</loc>
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    <lastmod>2020-09-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1598925889915-W596QPT1RWOVTX7T760L/Chris+Wilson+and+Startup+DPC.JPEG</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Book Review</image:title>
      <image:caption>Chris Wilson reviews the Startup DPC book - it’s available in paperback and on Amazon Kindle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/8/22/how-many-patients-does-a-typical-direct-primary-care-doctor-attract-in-the-first-year</loc>
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    <lastmod>2020-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1598108803712-4O4TT2KY3REAWPA2LTW3/2020+Kym+Moyer.jpg</image:loc>
      <image:title>Startup DPC Blog - How Many Patients Does a Typical Direct Primary Care Doctor Attract in the First Year?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/8/20/praise-for-startup-dpc-the-book-that-helps-doctors-start-and-grow-their-direct-primary-care-practices</loc>
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    <lastmod>2020-08-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1597950476545-L8S8KUMJ1IJRCS6EZEPP/2020.08.19+Reviews+of+Startup+DPC+Book.jpg</image:loc>
      <image:title>Startup DPC Blog - Praise for Startup DPC - the book that helps doctors start and grow their direct primary care practices</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/8/17/direct-primary-care-elective-rotation-curriculum</loc>
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    <lastmod>2020-08-18</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/8/13/you-do-not-need-an-mba-to-start-a-successful-direct-primary-care-practice</loc>
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    <lastmod>2020-08-13</lastmod>
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      <image:title>Startup DPC Blog - You Do Not Need an MBA to Start a Successful Direct Primary Care Practice</image:title>
      <image:caption>You DO NOT need an MBA to be successful as a DPC doctor - if you’re smart enough to finish medical school, gritty enough to complete residency, and compassionate enough to choose primary care, then you have ALL of the ingredients of a successful DPC doctor and business owner #StartupDPC</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/8/11/freeing-doctors-from-the-fee-for-service-rat-race</loc>
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    <lastmod>2020-08-11</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/7/30/the-five-criteria-you-need-to-meet-to-start-a-successful-direct-primary-care-practice</loc>
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    <lastmod>2020-07-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1596123014961-V6J7RYWPWU9UJPV1S30F/Strategy+for+Every+Direct+Primary+Care+Doctor.jpg</image:loc>
      <image:title>Startup DPC Blog - The Five Criteria You Need to Meet to Start a Successful Direct Primary Care Practice</image:title>
      <image:caption>These are crucial points for the direct primary care doctor who is starting a DPC practice.</image:caption>
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  <url>
    <loc>https://www.startupdpc.com/blog/2020/7/19/bjyhqn4ghztokr0sc1pdi23c1h7sg2</loc>
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    <lastmod>2020-07-19</lastmod>
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      <image:title>Startup DPC Blog - Paul Thomas MD at the Direct Primary Care Summit 2020</image:title>
      <image:caption>Paul Thomas MD presents at the DPC Summit 2019, pictured here!</image:caption>
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    <image:image>
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      <image:title>Startup DPC Blog - Paul Thomas MD at the Direct Primary Care Summit 2020</image:title>
      <image:caption>Dr. Paul Thomas at the DPC Summit 2020 with Dr. Delicia Haynes and Dr. Kirby Farnsworth.</image:caption>
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  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/7/15/which-ekg-machine-do-you-use-at-your-direct-primary-care-office</loc>
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    <lastmod>2020-07-15</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/7/15/aafp-direct-primary-care-summit-2020-preview-with-dr-paul-thomas</loc>
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    <lastmod>2020-07-15</lastmod>
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  <url>
    <loc>https://www.startupdpc.com/blog/2020/7/1/paul-thomas-md-and-startup-dpc-featured-on-physician-estate</loc>
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    <lastmod>2020-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1593656722503-9NWF7772FUJ2JNNI2T4I/Paul+Thomas+MD+Books+Startup+DPC+and+Direct+Primary+Care.jpeg</image:loc>
      <image:title>Startup DPC Blog - Paul Thomas MD and Startup DPC Featured on Physician Estate</image:title>
      <image:caption>Paul Thomas MD has written two books on Direct Primary Care - both can be found on Amazon, here: Startup DPC and Direct Primary Care.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.startupdpc.com/blog/2020/7/1/when-starting-a-dpc-practice-you-must-be-decisive</loc>
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    <lastmod>2020-07-02</lastmod>
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  <url>
    <loc>https://www.startupdpc.com/blog/2020/6/30/should-you-offer-one-off-visits</loc>
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    <lastmod>2020-06-30</lastmod>
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  <url>
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    <lastmod>2020-06-17</lastmod>
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  <url>
    <loc>https://www.startupdpc.com/blog/2020/6/14/aafp-direct-primary-care-summit-2020-is-going-virtual</loc>
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    <lastmod>2020-06-15</lastmod>
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  <url>
    <loc>https://www.startupdpc.com/blog/2020/6/5/more-praise-for-the-startup-dpc-book</loc>
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    <lastmod>2020-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1591368022741-BDG02VZRUHQF25KR7KVV/2020+Lauren+Svensen+FNP-C.jpeg</image:loc>
      <image:title>Startup DPC Blog - More Praise for the Startup DPC Book</image:title>
      <image:caption>Laura Svensen, FNP-C with a copy of Startup DPC!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1591368078140-TR5381Y011P23KIQMN44/2020+Lauren+Svensen+PA-C+and+Startup+DPC+Book+Shout+out.png</image:loc>
      <image:title>Startup DPC Blog - More Praise for the Startup DPC Book</image:title>
    </image:image>
  </url>
  <url>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1591281679676-X0I7PYI5U5TUXYG1MHO3/Amazon+Review+for+Startup+DPC+Todd+McGee.png</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Book Gets a Shout out from a Successful DPC Doctor</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1591281181070-8QUKGHPKOD4LTJFP5VJE/Peter+Cashio+plugs+the+Startup+DPC+Book+by+Paul+Thomas+MD.png</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Book Gets a Shout out from a Successful DPC Doctor</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/5/22/startup-dpc-gets-a-shout-out-from-pretty-girl-practice</loc>
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    <lastmod>2020-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1590181886377-45X0MZH6LHJ8OQVULLDO/2020+Plum+Health+DPC+Shoutout+from+Pretty+Girl+Practice.png</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Gets A Shout Out From Pretty Girl Practice</image:title>
      <image:caption>Startup DPC and the DPC Mapper get a nice shout out from Pretty Girl Practice on Instagram</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1590181849916-UJMWV5QZID950SIEMMUY/2020+Plum+Health+DPC+and+Startup+DPC+Shoutout+from+Pretty+Girl+Practice.png</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Gets A Shout Out From Pretty Girl Practice</image:title>
      <image:caption>Startup DPC gets a nice shout out from Pretty Girl Practice on Instagram</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/5/22/direct-primary-care-doctors-embrace-the-startup-dpc-book-and-courses</loc>
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    <lastmod>2020-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1590173738375-BQNB5HQI4QZ0EWHF4JRI/2020+Post+from+Dr.+Prisiliano+Salas+about+Startup+DPC+and+direct+primary+care+courses.png</image:loc>
      <image:title>Startup DPC Blog - Direct Primary Care Doctors Embrace the Startup DPC Book and Courses</image:title>
      <image:caption>Thank you so much for the shout out Dr. Salas! and best of luck with your direct primary care practice. I know that you’ll have every advantage on attracting new patients after taking our Sales Funnel course.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/5/17/direct-primary-care-physician-inspired-by-the-startup-dpc-book</loc>
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    <lastmod>2020-05-18</lastmod>
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  <url>
    <loc>https://www.startupdpc.com/blog/2020/5/17/great-sales-funnel-course-and-hipaa-protected-communications</loc>
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    <lastmod>2020-05-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1589739559669-1RKNTE7GFMOJQRGQKW0Q/Form+Submission+for+Plum+Health+DPC.png</image:loc>
      <image:title>Startup DPC Blog - "Great Sales Funnel Course!" and HIPAA Protected Communications</image:title>
      <image:caption>This is the site on my Plum Health DPC website where folks can submit their contact information. If they complete this form and agree to MailChimp’s terms of service, we can send them emails whenever we like. We usually send monthly updates.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/5/16/direct-primary-care-book-is-available-in-paperback-format</loc>
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    <lastmod>2020-05-16</lastmod>
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      <image:title>Startup DPC Blog - Direct Primary Care Book is Available in Paperback Format!</image:title>
      <image:caption>Paul Thomas MD of Startup DPC holds up a copy of Startup DPC: How to Start and Grow Your Direct Primary Care Practice. Dr. Paul Thomas is a Board-Certified Family Medicine Physician practicing at Plum Health DPC in Detroit, Michigan.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/5/9/adding-a-new-skill-to-your-linkedin-profile</loc>
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    <lastmod>2020-05-09</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/5/8/the-direct-primary-care-book-is-the-1-new-release</loc>
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    <lastmod>2020-05-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1588961205181-5A3KBYFEKD2XCRG8SWBK/Startup+DPC+Book+Direct+Primary+Care+Book+Paul+Thomas+MD.png</image:loc>
      <image:title>Startup DPC Blog - The Direct Primary Care Book is The #1 New Release</image:title>
      <image:caption>Startup DPC: How to Start and Grow Your Direct Primary Care Practice has hit number 1 on Amazon under the Physician category.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/5/7/startup-dpc-book-is-the-number-1-new-release-on-amazon</loc>
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    <lastmod>2020-05-07</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/5/3/how-this-direct-primary-care-doctor-built-a-successful-sales-funnel</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1588509497275-QJI9BC4ZLVEOQNKALKN2/Paul+Thomas+MD+and+Startup+DPC+receive+a+glowing+review+from+Melissa+Jones+DO.png</image:loc>
      <image:title>Startup DPC Blog - How This Direct Primary Care Doctor Built a Successful Sales Funnel</image:title>
      <image:caption>This is the review from Facebook of our Startup DPC Sales Funnel Course.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/4/14/low-cost-tools-to-create-excellent-video-content-for-your-direct-primary-care-practice</loc>
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    <lastmod>2020-04-15</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/4/14/how-long-will-it-take-to-fill-my-direct-primary-care-practice</loc>
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    <lastmod>2020-04-14</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/4/8/how-to-earn-grant-money-for-your-direct-primary-care-practice</loc>
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    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1586402972970-W2P8PBFFB940VFIY70MU/How+to+Win+Grant+Money+for+your+Direct+Primary+Care+Practice+Paul+Thomas+MD+Startup+DPC.jpg</image:loc>
      <image:title>Startup DPC Blog - How to Earn Grant Money for Your Direct Primary Care Practice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/4/8/dr-paul-thomas-on-primary-care-cures-with-ron-barshop</loc>
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    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1586396148356-3ZVJTSQLS29E6F5WGAEQ/Paul+Thomas+MD+on+Primary+Care+Cures+with+Ron+Barshop.png</image:loc>
      <image:title>Startup DPC Blog - Dr. Paul Thomas on Primary Care Cures with Ron Barshop</image:title>
      <image:caption>Paul Thomas interviewed by Ron Barshop on Primary Care Cures. See the original post, here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/4/7/what-questions-should-i-ask-my-accountant-when-i-start-a-direct-primary-care-practice</loc>
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    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/4/4/startup-dpc-mailbag-hiring-a-second-doctor-direct-primary-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1586055183880-IWPJJG0WB2X8X3P7K2ID/image-asset.jpeg</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Mailbag: Should I Hire a Second Doctor for My Direct Primary Care Practice?</image:title>
      <image:caption>Direct primary care doctors often ask if they should hire a second doctor for their direct primary care practices and how to hire a second doctor for their DPC practices. I answer the first of these questions in this blog post. Above, Dr. Paul Thomas MD and Dr. Raquel Orlich DO of Plum Health DPC pose at their office in Detroit, Michigan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1586052029116-3JM5QVIKY99VGXLVBKSF/Plum+Health+DPC+price+points.png</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Mailbag: Should I Hire a Second Doctor for My Direct Primary Care Practice?</image:title>
      <image:caption>At our Plum Health DPC clinic in Detroit, we have relatively low price points that respect the relatively low incomes of our neighbors. The median household income in Detroit is roughly $26,249. Despite these low prices, we are able to make a comfortable living with our direct primary care practice and we’re able to pay our medical assistant a living wage.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/4/1/startup-dpc-show-episode-9-this-primary-care-doctor-charges-35-per-visit</loc>
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    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1585802022773-ONUKMOCMV8SHTE8G1NJC/Tim+Wong.jpg</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Show Episode 9: This Primary Care Doctor Charges $35 Per Visit</image:title>
      <image:caption>Timothy Wong MD of iHealth in Pittsburgh Pennsylvania talks with Dr. Paul Thomas of Startup DPC about how he’s starting and growing his direct primary care practice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/3/24/should-i-start-a-direct-primary-care-practice-during-this-recession</loc>
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    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/3/17/how-to-communicate-your-value-as-a-direct-primary-care-doctor-during-times-of-coronavirus</loc>
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    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/direct-primary-care-legislation-chad-savage-md</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1583349819264-PP4MWLT1K6VKE0I1R0CC/2018.11.02%2BPaul%2BThomas%2BMD%2BSpeaks%2Bat%2BDPC%2BNuts%2Band%2BBolts%2B3.0%2Bin%2BOrlando%2BFlordia%2B01.jpg</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Show Episode 8: DPC Doctors advocating for policy solutions</image:title>
      <image:caption>Paul Thomas MD, Lee S. Gross MD, Ellen McKnight MD, Chad Savage MD, and Josh Umbehr MD at the DPC Nuts and Bolts Conference in Orlando Florida. Drs. Gross, Savage, and Umbehr are also involved in the DPC Action organization.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/2/29/which-is-the-best-direct-primary-care-conference</loc>
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    <priority>0.5</priority>
    <lastmod>2020-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1582992056056-M5B4KJOL60WT9HNGD3Z6/2018.11.02%2BPaul%2BThomas%2BMD%2BSpeaks%2Bat%2BDPC%2BNuts%2Band%2BBolts%2B3.0%2Bin%2BOrlando%2BFlordia.jpg</image:loc>
      <image:title>Startup DPC Blog - Which is the Best Direct Primary Care Conference?</image:title>
      <image:caption>Dr. Paul Thomas of Plum Health DPC at the podium during the Docs 4 Patient Care Foundation Nuts and Bolts Conference, sharing about passion, purpose, authenticity and caring. — with Ellen McKnight, Chad Savage, Josh Umbehr, and Lee S. Gross at Rosen Hotels &amp; Resorts Orlando.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1582992383707-SMPTR08BO7KFRBO5MI50/Paul+Thomas+MD+of+Plum+Health+DPC+at+the+Hint+Health+SUMMIT+2018+in+San+Francisco+California.png</image:loc>
      <image:title>Startup DPC Blog - Which is the Best Direct Primary Care Conference?</image:title>
      <image:caption>Paul Thomas, MD of Plum Health DPC at the Hint Summit 2018 - the conference topic was Breaking the Status Quo in health care and ZDoggMD was the keynote speaker!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1582991424383-8BACYO2MH6202SRIZWSX/2018+Dr+Paul+Thomas+of+Plum+Health+DPC+Speaks+at+the+AAFP+Direct+Primary+Care+Conference+03.png</image:loc>
      <image:title>Startup DPC Blog - Which is the Best Direct Primary Care Conference?</image:title>
      <image:caption>Dr. Paul Thomas of Plum Health DPC delivering his “DPC Hustles Harder” Presentation at the AAFP DPC Summit on building a strong business brand and a strong personal brand to grow your Direct Primary Care practice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/2/27/startup-dpc-mailbag-questions-about-starting-a-direct-primary-care-practice-right-out-of-residency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-01</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/2/27/praise-for-startup-dpc</loc>
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    <priority>0.5</priority>
    <lastmod>2020-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1582815309111-GOCNTUWYCQIIVHLHN91N/Endorsement+for+Startup+DPC.png</image:loc>
      <image:title>Startup DPC Blog - Praise for Startup DPC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1582815134947-QNQFT5H3E8JYUWM52KBC/Praise+for+Startup+DPC.png</image:loc>
      <image:title>Startup DPC Blog - Praise for Startup DPC</image:title>
      <image:caption>A nice note from one of our customers who took one of our courses on Startup DPC. You can visit these courses at our Take Action page!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/2/24/startup-dpc-mailbag-how-much-money-do-you-need-to-start-a-direct-primary-care-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-01</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/2/17/startup-dpc-show-episode-7-conversation-with-a-doctor-with-12100-instagram-followers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1581965980494-OMWCVA9YCRPA1JIL4CFI/Paul+Thomas+MD+and+Rami+Wehbi+DO+on+Startup+DPC+Show+Episode+7.png</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Show Episode 7: Conversation with a Doctor with 12,100 Instagram Followers</image:title>
      <image:caption>Paul Thomas MD of Plum Health DPC and Rami Wehbi DO a second year resident at UMass Family Medicine Residency Program, talk about challenges and opportunities in the Direct Primary Care space.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/2/8/startup-dpc-show-episode-6-interview-with-harvard-trained-dpc-pediatrician</loc>
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    <priority>0.5</priority>
    <lastmod>2020-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1581222818048-PVG3N4O86MAO0WI56Z0M/2020+Tonya+McDonald+MD+of+Radiance+Pediatrics+on+the+Startup+DPC+Show.png</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Show Episode 6: Interview with Harvard-Trained DPC Pediatrician</image:title>
      <image:caption>Dr. McDonald is a Pediatrician and the founder of Radiance Pediatrics in Dallas, Texas. Dr. McDonald trained at Harvard Medical School, graduating in 1998 and she completed her Pediatrics Residency at Baylor College of Medicine. She is the featured Direct Primary Care doctor for our Startup DPC Show, Episode 6.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1581252373389-NJ39Y6JJFN7LS4HJOCWE/2020+Dr+Tonya+McDonald+Harvard+the+New+Black+Bag.jpg</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Show Episode 6: Interview with Harvard-Trained DPC Pediatrician</image:title>
      <image:caption>Photo of Dr. Tonya McDonald making a house call, courtesy of Harvard Medical School’s a New Black Bag series.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/2/5/how-to-get-more-referrals-for-your-direct-primary-care-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1580916631233-TV0QNOA6BX079SLQT1WG/image-asset.png</image:loc>
      <image:title>Startup DPC Blog - How to Get More Referrals For Your Direct Primary Care Practice</image:title>
      <image:caption>Here’s a portion of our promotional flyer that we hand out to our local businesses and local healthcare ecosystem, like the emergency departments, specialist offices, and urgent care clinics.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/2/4/managing-your-google-search-console</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1580831170642-WZ1R2Y1FMBZXEPC9R7VT/2020+Google+Search+Console+Report.png</image:loc>
      <image:title>Startup DPC Blog - Managing Your Google Search Console for Direct Primary Care Doctors</image:title>
      <image:caption>Over the last 3 months, we’ve had 118,000 impressions on Google and 1,760 clicks through to our Plum Health DPC website. All of this is a part of our strategy to grow our practice. You can learn more about these techniques with our course on Attracting New Patients to Your Direct Primary Care Practice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1580831052832-5S8XJYGYUQ1FMEVYDIYO/Google+Search+Console.png</image:loc>
      <image:title>Startup DPC Blog - Managing Your Google Search Console for Direct Primary Care Doctors</image:title>
      <image:caption>Over the last 3 months, we’ve had 118,000 impressions on Google and 1,760 clicks through to our Plum Health DPC website. All of this is a part of our strategy to grow our practice. You can learn more about these techniques with our course on Attracting New Patients to Your Direct Primary Care Practice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/1/28/direct-primary-care-book-nearing-the-finish-line</loc>
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    <priority>0.5</priority>
    <lastmod>2020-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1580222989303-CZQ5IFBD3N34XCVM6EMY/2020.01.27+Book+File+Startup+DPC+Book+Word+Count.png</image:loc>
      <image:title>Startup DPC Blog - Direct Primary Care Book Nearing the Finish Line</image:title>
      <image:caption>Wow! that word count tho - getting up there with 120,643 words in my next book on how to start and grow a direct primary care practice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/1/26/startup-dpc-show-episode-5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1580068190364-1Y1XMGAJJVTNTCM7Z8DB/Paul+Thomas+MD+and+Ashley+Walker+Discuss+Direct+Primary+Care+for+Pediatric+Doctors.jpg</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Show Episode 5: is Direct Primary Care feasible for Pediatricians?</image:title>
      <image:caption>Paul Thomas, MD of Plum Health DPC and Ashley Walker, MD of Hurley Medical Center talk about what it takes to start a Pediatric-focused Direct Primary Care practice. We had fun with this one!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/1/18/the-startup-dpc-show-episode-4-whats-it-like-to-be-a-direct-primary-care-doctor</loc>
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    <priority>0.5</priority>
    <lastmod>2020-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1579381862111-84XO4LAEKTEY35C7BMG7/Paul+Thomas+MD+of+Plum+Health+DPC+with+John+Zakhary+Medical+Education+Direct+Primary+Care.JPG</image:loc>
      <image:title>Startup DPC Blog - The Startup DPC Show Episode 4: What's It Like to be a Direct Primary Care Doctor?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/1/9/what-are-the-ages-of-the-patients-in-your-direct-primary-care-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1578609749080-KD7IDMXXRT2BYGNPIIBE/2020.01.06+Patient+Ages+in+Plum+Health.png</image:loc>
      <image:title>Startup DPC Blog - What are the Ages of the Patients in Your Direct Primary Care Practice?</image:title>
      <image:caption>In this image, each individual orange line represents an individual patient, and you can see that we have one patient who is 102 years old. What is somewhat confusing about this image is that we have roughly 6 patients who are between the age of zero and one year of age, and they have no lines to represent them but there is a small gap between the Y access of the chart and the one-year-olds. That gap represents the 0 year olds.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2020/1/1/7pkgma3c9r0k9rp5ohn42rfozmb3lo</loc>
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    <priority>0.5</priority>
    <lastmod>2020-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1577885716761-NYYYJ2K6LXOUTWMWOXQ6/2019+Direct+Primary+Care+the+Cure+for+Our+Broken+Health+Care+System+Dr+Paul+Thomas+has+40+Reviews.png</image:loc>
      <image:title>Startup DPC Blog - Startup DPC Mailbag: patient population, future of Direct Primary Care, weaknesses of the DPC model</image:title>
      <image:caption>Our book, Direct Primary Care: The Cure for Our Broken Healthcare System, has recently received 40 ratings and reviews on Amazon. One year after writing the book, it’s still generating good questions and conversations around Direct Primary Care and healthcare policy and practice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/12/29/dr-paul-thomas-featured-on-the-soul-of-enterprise-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-29</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/12/14/how-to-have-an-epic-ribbon-cutting-ceremony-for-your-direct-primary-care-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1577451849935-JMEBQ3M830UBAT1OY3K3/2019%2BPaul%2BThomas%2BMD%2BRaquel%2BOrlich%2BDO%2Band%2BMayor%2BMike%2BDuggan%2BCut%2Bthe%2BRibbon%2Bat%2BPlum%2BHealth.jpeg</image:loc>
      <image:title>Startup DPC Blog - How to Have an Epic Ribbon Cutting Ceremony for your Direct Primary Care Practice</image:title>
      <image:caption>Having The Mayor of your community at the Ribbon Cutting Ceremony will help to bring attention and awareness to your practice. When we hosted our ribbon cutting in December 2019, we were able to host the Mayor of Detroit, Mayor Mike Duggan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1577451990344-90IW2E9L6SPJ25B5C662/2019.12.12%2BPaul%2BThomas%2BMD%2BPlum%2BHealth%2BDPC%2B19.jpg</image:loc>
      <image:title>Startup DPC Blog - How to Have an Epic Ribbon Cutting Ceremony for your Direct Primary Care Practice</image:title>
      <image:caption>When you host your ribbon-cutting ceremony, be sure to invite the Media to your event so that they can tell your story to a broader audience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/11/26/the-startupdpc-show-episode-3-neil-batlivala-of-sling-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1574808067491-84307FJQLEYQES59DLJ9/2019+Chris+Lake+Medical+Assistant+at+Plum+Health+DPC.jpeg</image:loc>
      <image:title>Startup DPC Blog - The StartUpDPC Show Episode 3: Neil Batlivala of Sling Health</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/10/27/the-startupdpc-show-episode-2-dr-shane-purcell-on-working-with-employer-groups-and-an-aafp-fmx-recap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1572231780009-5OO8MXOH2C2A19NYGMW2/Paul+Thomas+MD+and+Shane+Purcell+at+AAFP+DPC+Summit+StartUpDPC.JPG</image:loc>
      <image:title>Startup DPC Blog - The StartUpDPC Show Episode 2: Dr. Shane Purcell on Working with Employer Groups and an AAFP FMX Recap</image:title>
      <image:caption>Doc Shane and Paul Thomas, MD catch a ride together at the AAFP DPC Summit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1572231715836-1TBB2UPO1XXEC95NNT2V/Rebel+Dr+Shane.jpg</image:loc>
      <image:title>Startup DPC Blog - The StartUpDPC Show Episode 2: Dr. Shane Purcell on Working with Employer Groups and an AAFP FMX Recap</image:title>
      <image:caption>Doc Shane is a leader in the Direct Primary Care movement, and also a rebel at heart.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/9/26/dr-paul-thomas-at-aafp-fmx-2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1569525507487-NPVFHH397Y86R9CQJHIW/2019+Paul+Thomas+MD+at+AAFP+FMX.jpg</image:loc>
      <image:title>Startup DPC Blog - Dr. Paul Thomas at AAFP FMX 2019</image:title>
      <image:caption>Dr. Paul gettin’ loose before the presentation. Photo cred: Shane Purcell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1569525777489-AGGBEVGSMSVMHGE1FO0T/2019+AAFP+FMX+Dr.+Paul+Thomas+MD+of+Plum+Health+DPC.jpeg</image:loc>
      <image:title>Startup DPC Blog - Dr. Paul Thomas at AAFP FMX 2019</image:title>
      <image:caption>Paul Thomas MD at the AAFP FMX 2019 in Philadelphia</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/9/24/the-startupdpc-show-episode-1-how-this-direct-primary-care-doctor-successfully-leveraged-his-personal-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1569325884016-R3DEXELTMLSKXTNKXEFS/2019+Paul+Thomas+MD+and+Kendrick+Johnson+DO+talk+Personal+Branding+for+Doctors+in+Direct+Primary+Care.jpg</image:loc>
      <image:title>Startup DPC Blog - The StartUpDPC Show Episode 1: How this Direct Primary Care Doctor Successfully Leveraged His Personal Brand</image:title>
      <image:caption>Paul Thomas, MD and Kendrick Johnson, DO talk about personal branding for Direct Primary Care doctors on the first episode of the StartUpDPC Show.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/9/24/positive-reviews-for-our-presentation-at-the-aafp-dpc-summit-2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1569324293141-V4ATHLH2GDKWUAMK20HT/2019.06.30+Paul+Thomas+MD+Plum+Health+DPC+AAFP+Summit+04.jpg</image:loc>
      <image:title>Startup DPC Blog - Positive Reviews for our Presentation at the AAFP DPC Summit 2019</image:title>
      <image:caption>Dr. Paul Thomas speaks at the AAFP DPC Summit 2019. His talk is about using your personal brand to grow your Direct Primary Care practice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/9/16/how-to-build-your-personal-brand-for-your-direct-primary-care-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1568647824535-FK7TJ0B5NSSS14Z4DFRX/2019+Kendrick+Johnson+LinkedIn+Video+on+StartUpDPC.png</image:loc>
      <image:title>Startup DPC Blog - How to Build Your Personal Brand for your Direct Primary Care Practice</image:title>
      <image:caption>Video of Dr. Kendrick Johnson posted on LinkedIn - this is a great example of how you can build a strong personal brand that will help you attract new patients to your practice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/8/21/one-daily-habit-to-help-you-market-your-direct-primary-care-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-21</lastmod>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/8/9/how-to-consult-with-specialists-as-a-direct-primary-care-doctor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1565371734836-XGNFXOI8BXKN80A71RYG/image-asset.jpeg</image:loc>
      <image:title>Startup DPC Blog - How to Consult with Specialists as a Direct Primary Care Doctor</image:title>
      <image:caption>I try to keep in close contact with my physician colleagues, and that’s part of the reason why I attend Wayne State University School of Medicine alumni networking events. Many of the opportunities that you find to lower the cost of care for your patients will come from your network.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/7/29/what-are-the-nuts-and-bolts-of-starting-a-direct-primary-care-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1564973485715-1QL96J0QFL7NDMEO8CLY/Plum+Health+DPC+Paul+Thomas+MD+Detroit+Channel+7+Action+News+at+11+pm+07.png</image:loc>
      <image:title>Startup DPC Blog - What are the Nuts and Bolts of Starting a Direct Primary Care Practice?</image:title>
      <image:caption>Our Direct Primary Care practice was featured on WXYZ Channel 7 in Detroit. We regularly text our patients to streamline our workflow. This gets around the issue of having a robust phone system. Many doctors use a VOIP system like Ring Central or 8x8 to manage calls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1564973125307-9CWFIHHV7E270MZ1UJEW/2017+Plum+Health+Direct+Primary+Care+Medications.JPG</image:loc>
      <image:title>Startup DPC Blog - What are the Nuts and Bolts of Starting a Direct Primary Care Practice?</image:title>
      <image:caption>Our Plum Health DPC office in Southwest Detroit. It’s a one-room office and roughly 190 square feet. But, it gets the job done.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1564973256161-K5JKZ333OC8S87OGCE27/Plum+Health+DPC+Productivity+Detroit.jpg</image:loc>
      <image:title>Startup DPC Blog - What are the Nuts and Bolts of Starting a Direct Primary Care Practice?</image:title>
      <image:caption>For me, I use Google Calendar and text messaging with my patients to get them onto the schedule. I’ve found this combo to be the most streamlined approach with the least amount of back and forth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1564973595808-TZ5WY4MXAXUKS84LH371/Plum+Health+DPC+Portrait+Demo+Day.png</image:loc>
      <image:title>Startup DPC Blog - What are the Nuts and Bolts of Starting a Direct Primary Care Practice?</image:title>
      <image:caption>Our one-room office at Plum Health DPC, our Direct Primary Care office. Your Direct Primary Care office does not need to be large in order for you to deliver excellent primary care services. You can do a lot with a little in the Direct Primary Care model.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/7/31/how-personal-branding-can-help-you-grow-your-direct-primary-care-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1564681536614-P93RZ0AOUZ1PAYO692KQ/2019+Dr.+Paul+Thomas+on+Building+a+Personal+Brand+to+grow+your+Direct+Primary+Care+Practice.png</image:loc>
      <image:title>Startup DPC Blog - How Personal Branding can help you grow your Direct Primary Care Practice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/7/24/question-from-the-community-how-did-you-work-with-veterans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1564016996737-4KVXFBYN6F3I9NNURDGE/2019+StartUpDPC+on+How+to+Work+with+Veterans.png</image:loc>
      <image:title>Startup DPC Blog - Question from the Community: How did you work with Veterans?</image:title>
      <image:caption>StartUpDPC tackles how to work with Veterans in our latest blog post! It starts with developing relationships.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/7/21/how-to-get-media-coverage-for-your-direct-primary-care-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1563714923533-DO19RJA4IP8TTYAF94QT/2018+Paul+Thomas+MD+on+Flashpoint+on+WDIV+with+Devin+Scillian+and+Frank+McGeorge+04.png</image:loc>
      <image:title>Startup DPC Blog - How to Get Media Coverage for Your Direct Primary Care Practice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/7/17/how-to-boost-a-facebook-post-for-your-direct-primary-care-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1563418802242-C1KMZWYU0EM15W6VNYAH/Start+Up+DPC+Direct+Primary+Care+Boosting+a+Post+on+Facebook+Part+1.png</image:loc>
      <image:title>Startup DPC Blog - How to Boost A Facebook Post for your Direct Primary Care practice</image:title>
      <image:caption>This is the view of my personal Facebook feed, tied to my business account with my Direct Primary Care Practice, Plum Health DPC. Once I log into my personal Facebook page, Facebook prompts me with a $10 Ad Credit to use towards my business account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1563418893583-CHPB24L454XWPT834OZR/Start+Up+DPC+Direct+Primary+Care+Boosting+a+Post+on+Facebook+Part+2.png</image:loc>
      <image:title>Startup DPC Blog - How to Boost A Facebook Post for your Direct Primary Care practice</image:title>
      <image:caption>Here is the close-up view of that $10 Ad Credit - pretty enticing deal from Facebook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1563418996725-FDV1BICHH70C6DBR5XV8/Start+Up+DPC+Direct+Primary+Care+Boosting+a+Post+on+Facebook+Part+4.png</image:loc>
      <image:title>Startup DPC Blog - How to Boost A Facebook Post for your Direct Primary Care practice</image:title>
      <image:caption>Once you log in to your Facebook for Business Account, you can see the results of the Ad and Ad Credit. It’s too soon to see any results for this one, but for past $25 investments, I’ve reached about 3,000 new people and had 137 and 381 people engage with my content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1563418949113-652GTONFBDXB7XK6EGQE/Start+Up+DPC+Direct+Primary+Care+Boosting+a+Post+on+Facebook+Part+3.png</image:loc>
      <image:title>Startup DPC Blog - How to Boost A Facebook Post for your Direct Primary Care practice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/7/14/why-you-should-have-a-google-for-business-for-your-direct-primary-care-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1563157351368-94SUSTTVIPRP7OPJIH6E/Direct+Primary+Care+Google+For+Business+for+Plum+Health+DPC.png</image:loc>
      <image:title>Startup DPC Blog - Why You Should Have A Google For Business for your Direct Primary Care Practice</image:title>
      <image:caption>Direct Primary Care Google For Business report that is sent monthly from Google.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1563157704479-BR6Z9ERQXLEL4LDYURHG/Direct+Primary+Care+Google+For+Business+for+Plum+Health+DPC+01.png</image:loc>
      <image:title>Startup DPC Blog - Why You Should Have A Google For Business for your Direct Primary Care Practice</image:title>
      <image:caption>Additionally, the monthly email from Google includes an update on your Star Rating. This is crucial.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/7/13/how-to-get-more-patients-for-your-direct-primary-care-practice</loc>
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    <lastmod>2019-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1563419430369-ONCF89UMJPTHNRFHYKIQ/Plum+Health+DPC+community+outreach+on+the+West+Side+of+Detroit.jpg</image:loc>
      <image:title>Startup DPC Blog - How to Get More Patients for your Direct Primary Care Practice</image:title>
      <image:caption>Simple actions like speaking at a local school - and documenting the process - can help you build trust with local stakeholders.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.startupdpc.com/blog/2019/7/7/why-startupdpc</loc>
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    <lastmod>2019-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1562506177642-TE21GDJNES5T08J6WD7G/2019.06.30+Paul+Thomas+MD+Plum+Health+DPC+AAFP+Summit+03.jpg</image:loc>
      <image:title>Startup DPC Blog - Why StartupDPC?</image:title>
      <image:caption>Dr. Paul Thomas speaking to an audience of over 300 at the AAFP Direct Primary Care Summit aka DPC Summit in Chicago in June 2019</image:caption>
    </image:image>
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      <image:title>How to Start a Direct Primary Care practice</image:title>
      <image:caption>The Direct Primary Care sales funnel. You need to develop a Sales Funnel to have a successful and sustainable Direct Primary Care practice.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1564018042118-5KJ4VU8SHJITL6S0EEIC/Plum+Health+DPC+Listen+Doctor+Detroit.png</image:loc>
      <image:title>How to Start a Direct Primary Care practice</image:title>
      <image:caption>You can deliver an excellent service by taking the time to listen fully to your patients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1551033825143-VA3I17IR2ZSV3ZXU0N02/2018+Dr+Paul+Thomas+of+Plum+Health+DPC+Speaks+at+the+AAFP+Direct+Primary+Care+Conference+03.png</image:loc>
      <image:title>How to Start a Direct Primary Care practice</image:title>
      <image:caption>Here I am speaking at the American Academy of Family Physicians DPC Summit in 2018</image:caption>
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  <url>
    <loc>https://www.startupdpc.com/home</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394848185-CGDDU4QCIRSO4U1270H3/image-asset.jpeg</image:loc>
      <image:title>Home - About</image:title>
      <image:caption>How do you start and grow your Direct Primary Care practice? Read our in-depth guide, here:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394867157-MTQAOAQPKWQ68DDY1HTW/tumblr_mn8b8sLRb61rkz363o1_1280.jpg</image:loc>
      <image:title>Home - Take Action</image:title>
      <image:caption>Take our course on how to start a Direct Primary Care practice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1391287286405-92Z4A4R3T2ZSZAKNVS9V/image-asset.jpeg</image:loc>
      <image:title>Home - Transient</image:title>
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    <loc>https://www.startupdpc.com/books</loc>
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    <lastmod>2020-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1551033283235-7UP8W7Q5TGOR9RJ9S501/2018.12.01+Dr+Paul+Thomas+with+Printed+copy+of+Direct+Primary+Care+the+Cure+for+Our+Broken+Healthcare+System.png</image:loc>
      <image:title>Books</image:title>
      <image:caption>Dr. Paul Thomas holds a copy of Direct Primary Care: the Cure for Our Broken Healthcare System. The book has sold thousands of copies on Amazon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1588964546939-DYVG2Z76AEWRCAQLEMZC/Startup+DPC+How+to+Start+and+Grow+Your+Direct+Primary+Care+Practice+Book+Cover+Paul+Thomas+MD+Detroit.png</image:loc>
      <image:title>Books</image:title>
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  <url>
    <loc>https://www.startupdpc.com/take-action</loc>
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    <priority>0.75</priority>
    <lastmod>2021-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1577397333127-1DRT4CFOGBVOFMA24ID7/2019%2BPaul%2BThomas%2BMD%2BRaquel%2BOrlich%2BDO%2Band%2BMayor%2BMike%2BDuggan%2BCut%2Bthe%2BRibbon%2Bat%2BPlum%2BHealth.jpeg</image:loc>
      <image:title>Take Action</image:title>
      <image:caption>Want to build out your dream practice? Take our course, here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1577396298028-O8SRTPVYDKPYSA1S6AZK/Paul+Thomas+MD+at+Plum+Health+DPC.jpg</image:loc>
      <image:title>Take Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1577396889012-54598B7UADCW663EBMNY/Paul%2BThomas%2BMD%2BPlum%2BHealth%2BDPC.jpg</image:loc>
      <image:title>Take Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1600624631405-6NEVNIA3KJ5C9ZFUD6IK/2017+Dr.+Paul+Thomas+MD+at+TEDxDetroit+Plum+Health+03.jpeg</image:loc>
      <image:title>Take Action</image:title>
      <image:caption>Paul Thomas, MD speaks at TEDxDetroit - in this course, Dr. Thomas demonstrates how doctors can be selected to give a TED Talk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390597413198-XUEB2J3138YBEXDCIMC0/tumblr_migjb4LxOB1rkz363o2_1280.jpg</image:loc>
      <image:title>Take Action</image:title>
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  <url>
    <loc>https://www.startupdpc.com/contact</loc>
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    <lastmod>2019-07-13</lastmod>
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    <lastmod>2019-12-26</lastmod>
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    <lastmod>2021-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1621686457563-OEY38OYLYBM42OMTPGSZ/2021.05.15+Paul+Thomas+MD+and+Jade+Norris+MD+Startup+DPC.jpg</image:loc>
      <image:title>Master Class - Make it stand out</image:title>
      <image:caption>Dr. Jade Norris and Dr. Paul Thomas at the DPC Master Class in May 2021</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1614133667733-7LS8QLEEZ40DLFRAE1YM/2021+Dr+Paul+Thomas+MD+and+Dr+Raquel+Orlich+DO+of+Plum+Health+DPC.jpeg</image:loc>
      <image:title>Master Class</image:title>
      <image:caption>Drs. Paul Thomas, MD and Raquel Orlich, DO of Plum Health DPC will be leading the 2021 DPC Master Class in Detroit, Michigan. Sign up here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1614168809099-DCT977JP6M3GXKFITNFI/Amanda+Preimesberger+new+clinic+announcement.png</image:loc>
      <image:title>Master Class</image:title>
      <image:caption>Amanda Preimesberger, MD attended the master class in 2020 and is now starting her own DPC practice.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1621686142460-GDOIP6TCB21PXA9G28HB/2021+Direct+Primary+Care+Master+Class.jpeg</image:loc>
      <image:title>Master Class - Make it stand out</image:title>
      <image:caption>The coolest part of the Direct Primary Care Master Class is the ability to grow with colleagues who are on a similar journey!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1614134735329-3IXKKY8CYQ8TI9EGNGEJ/2021+Dr+Paul+Thomas+MD+and+Dr+Raquel+Orlich+DO+of+Plum+Health+DPC.jpeg</image:loc>
      <image:title>Master Class</image:title>
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    <loc>https://www.startupdpc.com/master-class</loc>
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    <lastmod>2021-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1614168809099-DCT977JP6M3GXKFITNFI/Amanda+Preimesberger+new+clinic+announcement.png</image:loc>
      <image:title>Master Class</image:title>
      <image:caption>Amanda Preimesberger, MD attended the master class in 2020 and is now starting her own DPC practice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1614133667733-7LS8QLEEZ40DLFRAE1YM/2021+Dr+Paul+Thomas+MD+and+Dr+Raquel+Orlich+DO+of+Plum+Health+DPC.jpeg</image:loc>
      <image:title>Master Class</image:title>
      <image:caption>Drs. Paul Thomas, MD and Raquel Orlich, DO of Plum Health DPC will be leading the 2021 DPC Master Class in Detroit, Michigan. Sign up here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c72da4c65019f38b4b6a67a/1614134735329-3IXKKY8CYQ8TI9EGNGEJ/2021+Dr+Paul+Thomas+MD+and+Dr+Raquel+Orlich+DO+of+Plum+Health+DPC.jpeg</image:loc>
      <image:title>Master Class</image:title>
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